How to Get Free Advertising Space Online
Advertising is the key to success for many companies and
their products or services. Advertising takes many forms from large budget
advertisement placement on majorly trafficked billboards to word of mouth viral
marketing campaigns. Effective advertising on a budget takes creativity and
ingenuity. Read on to learn about the top three methods for getting freeadvertising on the Internet.
Press and related media coverage are hands down the best
method for free advertising. Whether you meant to be in the news or you are
manufacturing the news of your company or product, you need to learn how to
take advantage of the media. One of the best ways to get your news message or
press bite out there is to put it in the form of a press release.
Press releases are easy to write and easy to circulate.
Go online and look at examples of press releases from your industry. Be sure to
craft a couple of possible story angles into the press release to make it easy
for journalists to find the story. To circulate your press release to a large
audience utilize free press release sites. By submitting your press release to
the site it will be viewed immediately by thousands of content editors and
writers around the globe.
Make a list of your chosen press release sites and check
off your submissions as you go. So how do you monitor the results of your new
free public advertising campaigns? Easy, utilize a tool like Google's Google
Alerts that will send you notification when your company is mentioned. Choose
the keywords that you want in your search parameter including your website
name, company and product name.
This brings us to the second best way to get free
advertising online. Find the online communities that represent your industry
and get friendly. Find the top blogs and community websites and pitch your
press release and stories to their content editors.
Make friends with editors by maintaining contact and
building a professional relationship through courtesy and persistence. Often
times editors will not have room to cover your company or product but you can
set yourself up for future coverage by keeping your presence in front of their
minds with monthly calls.
Consider sponsoring a contest at a blog or community
website in exchange for advertising space and emails. Sponsoring an event or
giveaway in conjunction with a similar provider or industry community link is a
great way to collect a customer base. Negotiate free advertising on their
website or newsletter. Ask to receive a list of the emails of people who signed
up to participate in the contest or giveaway.
Follow through on the new client leads you will get from
the contest. Send out creative emails with promotions to your potential
customers. If you can win over customers in the process you will gain valuable
word of mouth advertising. One of the most powerful methods of free advertising
is through word of mouth. Capitalize on that by making sure your customers have
a good experience.
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